Research standards
Start with evidence. Keep the limitations visible.
Useful business research makes the basis of a recommendation understandable.
What was observed
Record the source and the time of collection. A public website signal, an owner-authorized metric and an estimate are different kinds of evidence.
What can be concluded
Explain the business implication without presenting an inference as a measured result. Unavailable information should remain unavailable.
What should happen next
Recommend a proportionate action with a responsible owner and a way to review the outcome.
What is not included
No original market study, proprietary benchmark or published experiment was supplied for this release. This page explains the method rather than inventing research findings.