Understand what the score represents
The SEO Intelligence brochure describes an audit score as a health and readiness indicator. It is not a promise of a search position. Look beyond the number to the measured categories and the affected URLs.
Separate access from improvement
First review issues that prevent a page loading or being crawled as intended. Then examine metadata, headings, links and content clarity. A deliberately private page should not be made indexable just to improve a checklist score.
Ask for specific evidence
Each finding should name the page, the observation, why it matters and the recommended action. Proposed titles and descriptions should be reviewed against the visible content rather than inserted automatically.
Make the work assignable
Give each change an owner. Record what was implemented and preserve intentional exceptions. Website, marketing and content teams should use the same list.
Re-scan after meaningful changes
Check whether fixes resolved the findings and whether updates introduced new problems. Keep a scan-to-scan history that explains progress without claiming it proves a change in sales or ranking.
Source basis: SEO Intelligence brochure, pages 3–6 and 10. Product descriptions are subject to current release and connected-service availability.